Ghanaian rapper, Sarkodie has initiated a civil suit against Ecobank and his look alike.
Ecobank in an advertisement against fraud used a look alike of the rapper for a campaign with the #ItsGivingScam.
In the advert, Ecobank addresses its customers, “Dear Valued Customer, we are live with our Anti-Fraud Campaign (Looks Can Be Deceiving) with the hashtag #ItsGivingScam. For a confidence trick to be successful it needs to look innocent and original. This campaign is aimed at raising awareness on fraud detection and the various forms of scam in our industry.”
Ecobank’s decision to use the rapper’s look-alike for the campaign did not sit well with him. Sarkodie and his team have dragged the bank to court for defamation, as he insists the bank using a look alike of his for the campaign causes damage to his brand.
According to court documents, Sarkodie is seeking general damages, a permanent injunction to prevent the bank from further using his image, and an order for the removal of all related publications, including digital and print materials.
The bank, in a defamation suit, is to appear before the court for interrogation within 8 days.
It is noted that the bank’s failure to appear before the court will go a long way to affect them in judgment.
See post:
Renowned Ghanaian musical artiste and rapper, Sarkodie has instituted litigation against a look-alike and Ecobank, alleging unauthorized appropriation of his persona in a commercial advertisement, thereby infringing on his intellectual property and publicity rights. pic.twitter.com/Rv2o14kBA5
— SIKAOFFICIAL🦍 (@SIKAOFFICIAL1) April 14, 2025
