Ben Ephson a Ghanaian journalist, pollster, and Managing Editor of the Daily Dispatch newspaper has broken his silence on his failed election prediction.
According to Ben Ephson, over the past 23 years, he has done 8 polls and has missed 2.
He noted that the problem with polling is that it is difficult to indicate apathy.
Speaking on Joy Prime, he detailed, “Over the past 23 years, I’ve done 8 polls; I’ve missed 2. Now, on both occasions, like this one, for example, it is difficult to know apathy. If you look at 2020 and 2024, the numbers that the NDC got were about the same. NPP’s numbers dropped by about 30%.”
“The votes that the NPP got in 2020 dropped by over 1.2 million in 2024 in Ashanti alone. So that is the problem with polling. It’s difficult to indicate apathy. It was the same thing in 2016”, he detailed.
He further detailed, “When she [Hillary Clinton] was campaigning with Obama for a Democrat slot, she took potshots at the Blacks. So, when she became a Democrat candidate, they refused to turn out. So that’s one of the problems with polling. You cannot indicate apathy that people will not turn out”.
Ben Ephson in the run-up to the 2024 elections predicted victory for the NPP’s Dr. Mahamudu Bawumia but he lost the elections.
