A recent special poll targeting upper-class voters reveals that John Dramani Mahama (JDM) of the National Democratic Congress (NDC) holds a strong lead with 51.8% support, while Vice President Dr. Mahamudu Bawumia (DBM) of the New Patriotic Party (NPP) follows at 43.4%.
Independent candidate Nana Kwame Bediako (NKB) receives 2.9%, and Alan Kwadwo Kyeremanten (AKK) secures 1.6%, with other candidates totaling just 0.3%.
This poll was conducted in various malls, including Accra Mall, China Mall (Spintex), Palace Mall (Atomic Junction), Junction Mall, Achimota Mall, and Atomic Mall.
Respondents were approached in the car parks as they arrived at these locations. Field interviews took place between October 3 and October 4, 2024, using computer-assisted personal interviews to collect real-time data.
The findings highlight Mahama’s strong appeal among higher-income voters as the December 2024 elections approach, contrasting with previous polling trends.
Notably, the poll also identifies a concerning level of voter apathy within the NPP, with 16% of potential non-voters identifying as supporters of the ruling party, compared to only 3% among NDC supporters.
Mahama has also made significant gains among first-time voters, now leading Bawumia 46% to 38%, a notable shift from the July 2024 poll where both candidates were tied.
Conversely, Bawumia has experienced a decline in support from Muslim voters, losing nearly 4% since July.
The poll indicates that 70% of those who supported President Nana Akufo-Addo in 2020 remain loyal to Bawumia, but 19% have switched their support to Mahama.
In critical regions such as Greater Accra and Central, 20% and 37% of 2020 NPP voters have shifted their allegiance to Mahama
The rise of independent candidates, Nana Kwame Bediako and Alan Kwadwo Kyeremanten, complicates Bawumia’s position., where the NPP aims for 85% support, Bawumia currently holds 66%, while Mahama receives 22%, and Kyeremanten at 7% and 4%, respectively.
This fragmentation of support poses significant challenges for the ruling party as the elections draw near. Key voter concerns center around the economy, jobs, and education, with 70% of respondents citing the economy as their top issue, followed by jobs (62%) and education (48%).
Furthermore, 62% of voters believe the country is heading in the wrong direction, with dissatisfaction particularly pronounced among NDC voters (88%), floating voters (74%), and supporters of other parties (76%).
SPECIAL POLL OF UPPER CLASS VOTERS:
DBM 43.4%,
JDM 51.8%.
NKB 2.9%
AKK 1.6%
Others 0.3%Full Reporthttps://t.co/5aJx3deRq3 pic.twitter.com/cHMpRskFmT
— Global InfoAnalytics (@GInfoanalytics) October 6, 2024